News, news, newsPosted on Oct 25, 2018
October has been a busy month for media work: drafting, issuing and promoting News stories for various clients.
Some clients are very proactive at identifying news stories, case studies or blogs. Together we draft the technical copy and once approved, it is then added to their website. Depending on the story, it can also be issued to trade media whom I research and liaise with. These news stories also provide me with a wealth of social media content that I can schedule in to ensure their Twitter, Facebook and LinkedIn pages are kept up to date.
Other clients struggle to recognise that what they do on a day to day basis, I see as an interesting story. It could be as simple as an employee birthday or fundraising for charity, to something more major such as they’ve won a new contract or a technically challenging job has been completed. It’s not until I pop in and see them and we’re catching up that they share what I believe are some great news stories.
So, if you think you don’t have anything to share, why not see if I think differently? Call me on 07855 265542